When a company is in crisis, it is critical to establish a core group of strategies to be used to address the crisis situation.

Many times, the actual critical issues are ignored as the company mistakenly attempts to deal with problematic symptoms. Dealing with symptoms of the actual problem(s), or, subsequent problematic issues resulting from the primary problem(s), results in a failure to address the original cause of the problem(s) and the crisis not only continues, but might have escalated.

Another mistaken tactic is to address issues which, although non-critical in nature, present themselves in a highly visible fashion. The dedication of resources (personnel and financial) to address non-critical problems while critical problems remain untouched is a potentially fatal mistake.

We perform an initial needs assessment analysis coordinating input from various key members of the company (and/or other related professionals, customers, etc.). This analysis allows us to outline a primary list of critical and non-critical issues which merit consideration.

We develop a set of strategies linked to each specific critical problem, develop a core group of participants to implement each strategy, establish a management and evaluation team to monitor progress, continuity and coordination of strategy implementation.

A variety of changes may occur over time due to market changes, personnel, vendor or creditor relationships, etc. The core group of strategies is reviewed and revised to compensate for any significant changes which may occur which could have a negative impact on strategy implementation.