Cost Reduction: (cont)

• Distribute data via E-Mail lists
  • Alert customers to price changes, new products
  • Alert customers to policies and helpful information
  • Provide customers with “Free” helpful information
• New market penetration
  • Reach out to new customers without knowing who they are
    • Web site data can be “searched for” by potential customers
    • Potential customers can “find” you rather than you “finding” them and paying the expense to forward information to them

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