V. PART II - THE MARKETING PLAN

• What is a marketing plan?

• • The Marketing Plan covers the details of the plan for researching and reaching your target market.
  • It includes information about the total market with emphasis on
    your specific target market.

• It will identify your customers and tell about the means you will

utilize to make your products or services available to them.

Previous slide

Next slide

Back to first slide

View graphic version